The Welsh eco-friendly solid soap dispenser firm backed by Dragons' Den investors

An innovative solid soap dispenser developed by a Monmouthshire venture has secured a £50,000 investment after pitching to angel investors on BBC’s popular Dragons’ Den show.

Monmouth-based Snoap, founded by entrepreneur Lisa Hicks, secured offers from all five Dragons before selecting Deborah Meaden and Peter Jones as partners in the business with them agreeing to take a joint 7.5% equity stake in the start-up.

Snoap is a hand soap dispensing system designed with sustainability at its core. The product, which replaces 20 plastic soap bottles with two bar soaps, was created after Ms Hicks realised how much single-use plastic her family used during the the pandemic.

Snoap, which is patented, dispenses a fine, hygienic, powder.

To accelerate the growth of Snoap, Ms Hicks joined the NatWest Accelerator programme 18-months ago, The bank’s support has helped her business become 'Den-ready.'

Ms Hicks entered the Den, with her husband Antony, with the aim of securing a £50,000 investment to bolster marketing efforts and drive business to consumer sales, with the credibility of investment from the Dragons also helping to cut through the market.

The chief executive said: “Stepping into the Den was a nerve-wracking but exciting experience. I was confident the Dragons’ would love Snoap and I knew my numbers inside out having been supported by the NatWest team via their accelerator over the last 18 months. I joined the digital accelerator with the aim of levelling up and becoming investment ready, and the support of one to one coaching from NatWest has been invaluable in preparing for this opportunity.”

She added: “I’m looking forward to working with Deborah and Peter to expand Snoap with both consumers and businesses to reduce the plastic issues generated by hand, hair and body washing while also saving consumers and businesses money.”